Just Do It. The athletic shoe company Nike has made a fortune off those three little words-and so can you, if you take the philosophy to heart. You see, most of us learn better through action than we do by reading books and taking courses. In fact, we tend to learn in a much deeper way by going through the pain of solving daily problems, by working on new promotions, dealing with challenges, or by setting bigger goals and biting off more than you can chew. Just Do It!
What happens in most situations is this: we know what we need to do, we know we need to do it, but we just don’t do it. When I look back on my life, I can see that I could have used this secret over and over again. Years ago, when I was first getting started in my own home business, I kept telling myself, “I want to start a home business. I want to start a home business.” I kept buying moneymaking opportunities and dabbling, but I never started my business. I knew that if I could just get it started, it would send me in the right direction. But I built it up in my head that this was a huge deal.
At the beginning of the year I’d write down on my goal list, “I want to start a home-based business,” and then I’d get caught up in other things and I wouldn’t do it. Sometimes I’d just talk myself out of it, because of potential problems. Many of us do this, rather than just making the decision and doing whatever it takes to make it happen. Successful people charge ahead, dealing not only with the potential problems, but also with real problems as they pop up. They just keep taking action and moving forward.
Keep this philosophy in your head: Just Do It. If there will be challenges, then there will be challenges; so be it. As long as you’re drawing breath, I guarantee you there will be challenges in your life. If you don’t have a home-based business, you’re going to have challenges in your career, in a relationship, or elsewhere. If you’re doing teleseminars or recording audio products, they’re going to pop up there. But you need to persevere no matter what- because the most successful people are those who succeed in spite of the challenges. They never let difficulty stop them. They never let it make them turn back. In spite of all those challenges, they keep moving forward.
The way that you break through fears, the way that you become confident in yourself and your own abilities, is by doing the things you don’t know how to do. That’s one of the key things I’ve learned over the years. When I was younger, I thought I had to become an expert before trying something-that I had to read every book about it, and go to all the seminars, and learn everything there was to know, because I didn’t want to fail. Failure is pain! But I realized over time that everybody who tries something new fails at some level. Nobody gets everything perfect the first time they do anything, whether it’s learning how to ride a bike or run a multimillion-dollar company.
Everybody’s going to make mistakes here and there. So I decided to get out there and start making mistakes. I needed to fail forward. In doing that, I realized that that’s what it takes to achieve success: taking action, failing, and moving past the failure. I was able to succeed faster because I wasn’t afraid. And the things that kept me from being afraid were those three words: Just Do It!
Don’t let things bother you. Be willing to make mistakes. You’ll learn from then, and the biggest thing you’ll learn is that most mistakes aren’t fatal. You learn by experiencing adversity; and the more money you want to make, the harder it’ll be. Accept that you’re going to have to deal with adversity. You’re going to have to deal with trials and tribulations. And you will become stronger. You will become wiser. You will learn the things you have to learn, and you’ll develop the skills that you have to develop.
I wish somebody had told me 25 years ago that yes, I could make all the money I wanted — but I’d have to be willing to suffer some adversity and develop the knowledge, skills and abilities to deal with it. If somebody had really convinced me of that, like I’m trying to convince you right now, it would have saved me so much grief, and I would have learned more than I did along the way.
If “Just Do It” doesn’t work for you, think of it as the “ready, fire, aim” analogy. You don’t have to wait until everything is perfect. You don’t have to have all your ducks precisely in a row before you begin. Just begin, and correct your aim after you fire. This is how artillerymen zero in on their targets. Yes, there are a thousand things you could worry about… but Just Do It. Get out there and get started. Don’t be afraid of all the things that could go wrong, or all the mistakes you could make. Acknowledge that they’re going to happen, because everybody makes mistakes. It’s called being human. We’re all a bunch of goofballs — we’ve all failed multiple times. If someone doesn’t fail, it usually means that they’ve never tried anything. And who wants to go through life being that kind of person?
We all have our failures. Everybody, from the poorest person who’s barely scraping by to the wealthiest person in the world, has gone through challenges and made mistakes. If you run with the “Just Do It” motto — or “ready, fire, aim,” if that one suits you better — it doesn’t mean you’re reckless, or careless, or that you intentionally make errors. But it does mean that you’re willing to get out there and do it, and worry about all the things that could go wrong later.
Worry about the details when they show up. Meanwhile, get out there and just get going. Start building relationships, start marketing, and all those other things will come together later. There’s time to worry about the details after the money starts flowing in.