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Work Shouldn’t Be a Four-Letter Word!

The most successful people in the world are captivated by their work. Are you? Frankly, “work” is a four-letter word to about 90% of the people out there. That’s often why they come to people like me and ask, “How can I learn some direct...

Cracking the Money Code

What do you have to do to get all the money that you want — legally, ethically and morally? As a business person or entrepreneur, that’s surely a question you’re thinking about. If not consciously, it’s still the question that drives you in...

Think BIG – Or Go Home

In the business world, you have to think BIG if you really want to succeed. So many people who fail at business had a wonderful dream when they first started their careers: they wanted all the nice things in life, from fancy cars and huge houses to fine food. But then...

Give Them What They Want!

I can’t emphasize it enough: you have to sell people what they want, not what they need — and certainly not what you want, or what you think they need. This is a mistake many well-meaning entrepreneurs make, but you can’t afford to fall into this...

Nine Years of Failure?

I have a friend who’s basically a genius — and a very successful man, in my books. Yet he’s too hard on himself. This gentleman doesn’t give himself enough credit for what he’s done right. He’s been a entrepreneur now for most of...

Eat the Elephant

There’s an old saying that goes, “How do you eat an elephant? One bite at a time.” Though it’s meant as a joke, it’s still a great metaphor for anyone trying to achieve huge goals. You’ve got to break those goals down into...

The Million-Dollar Lever

If you want to get rich, you absolutely must make use of some form of leverage to multiply your capabilities. Every single person who’s ever gone from a humble beginning to major success has used some form of leverage to get there. Most people don’t...

Never, Never, Ever Give Up!

One of the true secrets of success is persistence. That’s one of the things that characterizes all successful entrepreneurs; as the old cliché puts it, “Quitters never win, and winners never quit.” That’s become a cliché because it’s a...

The 90-10 Rule

You may have heard of the 80-20 rule, which states that 20% of your activities will result in 80% of your profits. Actually, it’s a rule that applies everywhere-80% of your customer service complaints will come from 20% of your customers, and 80% of your...

Reach Out and Touch Your Customers

Ever since entrepreneurs first started trading goods and services for money, we’ve been asking ourselves: how do we reach the people most likely to do business with us? It’s become clear over the years that advertising is the best marketing method to use....